--- title: Cybersecurity Risks Retailers May Face During Peak Sales Season description: Khám phá giải pháp an ninh mạng NetGuardX của NetNam giúp doanh nghiệp bảo vệ hệ thống trong mùa mua sắm cao điểm, nâng cao hiệu quả hoạt động và bảo mật. image: https://netnam.com/hubfs/undefined-Oct-22-2026-03-33-23-5247-AM.png --- [![NetNam](https://netnam.com/hubfs/netnam_website_image/00_netnam_logo/mjx-nn-logo-white.png)](https://netnam.com?hsLang=en)[![NetGuardX](https://netnam.com/hubfs/Services%20Mini%20Site/NetGuardX/assets/logo_netguardx_white.png)](https://netnam.com/netguardx?hsLang=en) [Giới thiệu NetGuardX](https://netnam.com/netguardx?hsLang=en) [**SOC-as-a-Service**Trung tâm điều hành an ninh đạt chuẩn quốc tế](https://netnam.com/netguardx#soc-service)[**Năng lực NetGuardX**Công nghệ, con người và quy trình](https://netnam.com/netguardx#nang-luc) [**Bài viết nổi bật**Góc nhìn và phân tích chuyên sâu](https://netnam.com/netguardx#bai-viet) [Dịch vụ](https://netnam.com/netguardx/services?hsLang=en) [**Giám sát và vận hành An toàn Thông tin 24/7**Giám sát, vận hành và ứng cứu an toàn thông tin 24/7](https://netnam.com/netguardx/services#svc-monitor)[**Đánh giá An toàn Thông tin**Đánh giá mức độ bảo vệ và rủi ro của hệ thống](https://netnam.com/netguardx/services#svc-pentest) [**Tư vấn tuân thủ An toàn Thông tin**Tư vấn tuân thủ và chuẩn hóa an toàn thông tin](https://netnam.com/netguardx/services#svc-audit)[**Đào tạo nhận thức An toàn Thông tin**Đào tạo kỹ thuật và nâng cao nhận thức bảo mật](https://netnam.com/netguardx/services#svc-managed) [Tài nguyên](https://netnam.com/netguardx/resources?hsLang=en) [**Thư viện**Bài viết & phân tích chuyên sâu](https://netnam.com/netguardx/resources?hsLang=en)[**Case study**Câu chuyện khách hàng thực tế](https://netnam.com/netguardx/resources#cases) [Tin tức & Sự kiện](https://netnam.com/netguardx/news-and-events?hsLang=en) [Liên hệ](https://netnam.com/netguardx/contact-us?hsLang=en) ![Tiếng Việt](https://netnam.com/hubfs/IMPORTANT%20-%20Website%20Image%20Source/mjx-nn-nav_language-vietnamese-icon.svg) EnglishTiếng Việt English - [Tiếng Việt](https://netnam.com/thu-vien/doanh-nghi%E1%BB%87p-b%C3%A1n-l%E1%BA%BB-%C4%91%E1%BB%91i-m%E1%BA%B7t-v%E1%BB%9Bi-nh%E1%BB%AFng-r%E1%BB%A7i-ro-an-ninh-m%E1%BA%A1ng-n%C3%A0o-trong-m%C3%B9a-b%C3%A1n-h%C3%A0ng-cao-%C4%91i%E1%BB%83m) - [English](https://netnam.com/en/resources/doanh-nghi%E1%BB%87p-b%C3%A1n-l%E1%BA%BB-%C4%91%E1%BB%91i-m%E1%BA%B7t-v%E1%BB%9Bi-nh%E1%BB%AFng-r%E1%BB%A7i-ro-an-ninh-m%E1%BA%A1ng-n%C3%A0o-trong-m%C3%B9a-b%C3%A1n-h%C3%A0ng-cao-%C4%91i%E1%BB%83m) ![](https://netnam.com/hubfs/undefined-Oct-22-2026-03-33-23-5247-AM.png) [Tài nguyên](https://netnam.com/netguardx/tai-nguyen?hsLang=en) / Compliance Corner # Cybersecurity Risks Retailers May Face During Peak Sales Season Bởi Marketing NetNam [mailto:?subject=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3ECybersecurity+Risks+Retailers+May+Face+During+Peak+Sales+Season%3C%2Fspan%3E&body=https://netnam.com/en/resources/doanh-nghiệp-bán-lẻ-đối-mặt-với-những-rủi-ro-an-ninh-mạng-nào-trong-mùa-bán-hàng-cao-điểm](mailto:?subject=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3ECybersecurity+Risks+Retailers+May+Face+During+Peak+Sales+Season%3C%2Fspan%3E&body=https://netnam.com/en/resources/doanh-nghiệp-bán-lẻ-đối-mặt-với-những-rủi-ro-an-ninh-mạng-nào-trong-mùa-bán-hàng-cao-điểm) Peak shopping periods, particularly major promotional campaigns and year-end sales, often bring a sharp increase in traffic to retail websites and applications. Within a short period of time, online platforms may need to process large volumes of product searches, login attempts, shopping-cart activity, and payment transactions simultaneously. However, not all this traffic comes from genuine customers. Alongside normal shopping activity, retail platforms also receive automated traffic generated by bots. The ability to distinguish legitimate activity from abnormal behavior therefore becomes particularly important, helping retailers identify risks that could affect customer accounts, transactions and the continuity of online sales operations. **Traffic Surges and Potential Cybersecurity Risks** To identify potential risks within the traffic reaching an online platform, retailers first need to understand the nature of the activity taking place. One important factor is bot traffic. Bots are software programs designed to perform certain tasks automatically on websites or applications without direct user interaction. Bot traffic does not necessarily represent a cybersecurity risk. Legitimate bots may help search engines update website information, monitor system availability, or automate certain operational tasks. Malicious bots, by contrast, are designed or controlled to carry out harmful activities such as testing login credentials, taking over customer accounts, testing payment-card information, collecting data without authorization or generating high volumes of requests that disrupt system availability. Based on this distinction, retailers can consider traffic across two main categories: legitimate traffic and potentially harmful traffic.  ![](https://netnam.com/hs-fs/hubfs/undefined-Oct-22-2026-03-33-22-9261-AM.png?width=619&height=330&name=undefined-Oct-22-2026-03-33-22-9261-AM.png) During the peak shopping period from Thanksgiving through Cyber Monday, 2025, Radware reported that malicious bot traffic accounted for 43% of total traffic across the e-commerce websites it protected, compared with 46% from human shoppers. At one multinational retailer, account takeover activity increased by more than five times, while payment-card testing activity rose by approximately fifteen times compared with the previous shopping season. These figures show that retailers need to do more than simply handle higher traffic volumes. They also need to identify abnormal activity within that traffic so that potential risks can be assessed and addressed in a timely manner. This provides a foundation for moving from responding to individual situations toward a more proactive and long-term approach to cybersecurity management.   **Maintaining Cybersecurity Capabilities Throughout Sales Operations** The cybersecurity needs of a retail business do not remain static over time. As the scale of operations, customer behavior, sales models or business campaigns change, the level of risk and the corresponding protection requirements also need to be reassessed and adjusted. For this reason, retailers need more than a monitoring layer that generates alerts. They need to build and maintain a set of cybersecurity capabilities that reflect their current environment, available resources, and level of risk at each stage of operation. These capabilities should include understanding the current security posture, maintaining continuous monitoring and incident validation, coordinating response when necessary, and testing and adjusting security measures based on actual operating conditions. NetGuardX is a Managed Security Services offering developed by NetNam, building on more than 32 years of experience in network and IT services and practical cybersecurity deployment experience across more than 30 organizations in multiple industries. The NetGuardX service ecosystem is designed around the way businesses evolve and their actual operational needs, helping retailers strengthen the cybersecurity capabilities required at different stages of operation and different levels of risk.  ![](https://netnam.com/hs-fs/hubfs/undefined-Oct-22-2026-03-33-23-5247-AM.png?width=617&height=344&name=undefined-Oct-22-2026-03-33-23-5247-AM.png) Rather than applying a fixed model, NetGuardX focuses on designing a set of solutions that reflect each organization’s current environment, priorities, and available resources. This approach helps businesses optimize their investment, add the specialist capabilities they need, and allow internal teams to remain focused on operations and core business activities.   [**Learn more about NetGuardX services!**](https://netnam.com/netguardx/contact-us?hsLang=vi) Hotline: 1900 1586 Email: [marketing@netnam.vn](mailto:marketing@netnam.vn) Website: [https://netnam.com/netguardx](https://netnam.com/netguardx?hsLang=vi) **NETNAM CORPORATION - 30 years of trusted internet and managed IT solutions and services for businesses** **Head Office**: 2nd Floor, HITC Building, 239 Xuan Thuy Street, Cau Giay Ward, Hanoi **Branch Office:** 7 Nguyen Thi Minh Khai Street, Sai Gon Ward, Ho Chi Minh City **Representative Office:** 2 Quang Trung Street, Hai Chau Ward, Da Nang *Ref:* [https://www.radware.com/blog/bad-bots-vs-human-shopping-traffic/](https://www.radware.com/blog/bad-bots-vs-human-shopping-traffic/) ![](https://netnam.com/hubfs/Services%20Mini%20Site/NetGuardX/assets/home_hero_bg_data_flow.jpg) Doanh nghiệp của bạn mất bao lâu để phát hiện một cuộc tấn công? 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